The annual South by Southwest (SXSW) Festival in Austin,Texas is currently wrapping up. SXSW began twenty-two years ago as a small showcase for independent bands and has grown into a massive music, film and interactive technology extravaganza
One effect of the growth is the rise in film, television, and multimedia producers who attend SXSW in search of good music for their productions. In a recent Wall Street Journal article, reporter John Jurgensen profiles SXSW as a source for film and television background music.
The phenomenon is consistent with the advice I often give to my producer clients who want good music for their productions but have limited budgets for music acquisition. I recommend using original music by independent artists.