While perusing the online Wall Street Journal, I came across a top story in the small business section: “Online Video Contest Gets People Talking” by Simona Covel. It relates the marketing success of Interwrite Learning, a maker of classroom technology tools, at using an online contest.
Interwrite invited teachers and students to send in videos of themselves performing their favorite songs, rewritten with new lyrics expressing the importance of technology in their classrooms. As a result of the contest, Interwrite received more than 200 videos which it posted online for comment, collected 27,000 leads, and increased its website traffic from 7,000 hits a month to 7,000 hits per week during the six weeks of the contest.